The Ride, Refined
Year
2024 - 2025
Client
Route Werks
Role
Marketing Manager
Skills
Paid Social · Graphic Design · Email & SMS Marketing · Social Strategy · Art Direction · Copywriting · Brand Identity · Campaign Development · Analytics · Creative Production
In close collaboration with the Route Werks leadership team, my aim was to evolve the brand’s visual and verbal presence across digital channels.
A first for me was working in tandem with the general manager and founder to shape and launch a successful Kickstarter campaign. Together, we refinined every touchpoint from creative direction to copywriting to reflect the next chapter of the brand - The Big Handlebar Bag.
As a key contributor across nearly every facet of Route Werks’ marketing - due to the intentionally small team - what is shown only reflects a portion of my work for Route Werks. I in addition to the photography you see, also led design direction for paid media, email, and organic social. Please inquire directly to view design samples or discuss the full scope of my contributions.
