After graduating college, I began working in merchandising at Anthropologie, where I first fell in love with visual storytelling through physical space. I was drawn to the process of building environments that felt immersive and emotionally connected. Merchandising taught me how important tone, texture, color, lighting, and composition are in shaping experience. My time at Free People deepened that instinct even further. I became fascinated by how brands create identity through atmosphere and physical space as much as product.
I was eventually recruited out of a store role to join Wayfair, where I worked as a Senior Buyer overseeing furniture categories for the company’s interior designer and B2B business, which later became what is now Perigold. I led a small team focused on curating and expanding assortments while balancing trend forecasting, vendor relationships, product strategy, and business goals. The role gave me the opportunity to travel frequently to trade shows and work directly with founders and company owners, supporting their partnerships with Wayfair’s professional design program. It was an experience that taught me how creative thinking and business strategy rely on each other.
After several years in corporate retail, I decided to leave and build my own freelance business. Photography became the foundation of that next chapter. I started my career as a photographer in 2015, initially working alongside my father before building my independent practice in 2017. Over time, my client work expanded across hospitality, editorial, lifestyle, food, music, and brand storytelling. My clients ranged from international music festivals to food media outlets, along with restaurants, creative founders, and lifestyle brands. Photography taught me how to observe people, spaces, and emotion closely. It also pushed me toward thinking beyond the image itself and into the larger world surrounding it.
That curiosity naturally led me into broader creative direction and brand strategy work. I became increasingly interested in how visuals, language, environments, and storytelling all work together to shape perception and connection.
Eventually, that path brought me to Christopher Kimball’s Milk Street, where I worked as a Digital Art Director. The role brought together many parts of my background at once. I worked across photography, editorial design, production, systems organization, and visual storytelling within a fast-paced food media environment.
Most recently, I worked as the Marketing Lead for Route Werks, overseeing creative direction and campaign development across product launches, Kickstarter campaigns, email marketing, paid media, social strategy, and brand storytelling. Working within a lean team meant wearing many hats and thinking holistically about how a brand is experienced across every touchpoint.
Today, my work sits between creative direction, visual storytelling, strategy, and branding. Every stage of my career has informed the way I approach creative work now. Retail taught me how people move through space. Buying taught me how aesthetics and commerce intersect. Photography taught me how to observe. Marketing taught me how to build connection and momentum. Together, those experiences shaped a practice rooted in curiosity, emotional resonance, and creating work that feels genuinely alive.