ABOUT

I’m Gabriella, a Boston-based brand strategist, art director, and digital marketer with a deep love for visual storytelling and structured strategy. My background in photography informs everything I do, from shaping creative concepts to guiding full-scale campaign execution across platforms.

I believe strong brands are built from the inside out: with clear foundations, confident messaging, and cohesive visuals. I specialize in brand architecture and content systems that support long-term growth while leaving room for creative play.

My work blends left-brain clarity with right-brain intuition. I’ve led everything from rebrands to product launches, organic content plans to paid media strategy. Collaboration is at the center of my process, whether I’m working with founders, internal teams, or a full crew of designers, writers, and photographers.

When I’m not working, I’m cooking something unnecessarily complicated, rating Caesar salads with a deeply flawed system, or spiraling through vintage fashion archives and niche trend reports. I continue to hope to build my career in all ways I can to support ambitious ideas, thoughtful people, and brands that want to evolve with intention.